The Importance of Retail Hang Tags for Fashion Brands

The Importance of Retail Hang Tags for Fashion Brands

When it comes to making sure fashion items are able to stand out from the crowd, retail hang tags are essential. No matter whether it is a luxury coat, t-shirt, or a pair of jeans, the right product tags can help you to connect with customers and increase your sales.

These tags are most commonly viewed up close and as part of the garment, and they play a vital role in the perception that customers have of your business. That is why you want to ensure that you are giving them the very best first impression possible.

hang tag printing

What are retail hang tags?

A retail hang tag, often known as hanging tags, swings tags, or clothing hang tags, is a popular addition to fashion clothing. Made from a wide range of materials# and available in a huge array of styles and colors, these tags are designed to give clear information to potential consumers as well as information on the brand.

They also help to ensure clothing brands and fashion labels are able to stand out from the crowd, which can be essential in attracting consumers.


What are the benefits of clothing hang tags?

If you are looking to ensure that your clothing range is able to stand out from the crowd, then adding retail hang tags is essential. There are many benefits to adding these tags to your products, but some of the most significant include:


Capture consumer attention

One of the biggest benefits of adding hang tags to your garments is that they can help to capture the attention of consumers. Being able to stand out from your competitors has never been more challenging, and on the busy shop floor, the right clothing tags can help you to draw in passers-by.

You want to ensure that your hang tags are immediately eye-catching through unique colors and materials while also using large fonts to showcase immediate information.


Represent your brand

Retail hang tags are entirely representative of your brand, and they play a vital role in helping you to communicate your core brand values to prospective customers. This is a very important marketing tool and is essential in making sure customers feel connected with your brand.

Research has shown that 73% of consumers prefer brands that offer a personalized experience, while 43% are willing to spend more on brands that they feel connected and loyal to.


Showcase key information

Of course, clothing hang tags are not just a great way to attract the attention of consumers. They also play a very important role in providing information to potential customers. Adding high-quality retail hang tags will allow you to showcase all of the key features and facts to help convert shoppers into customers.

This information could be the materials used, washing information, properties such as waterproof, or even how the garment was made. Ensuring you are giving customers as much information as possible not only helps to convert more sales but it also supports you in building credibility and trust in your brand.

The information you provide on your hang tag is very important, and consumers will pay close attention to it. You should consider including things such as:
  • Material specifications
This is particularly important depending on where you will be retailing the garments. The European Union, North America, and Australia all have strict requirements on what needs to be displayed on the tags.

  • Care information
Another important addition to add to any retail hang tag is the care information for the garment. This should include methods of cleaning, such as hand-washing or whether spin drying could cause damage.
  • Sustainability
Ethical construction and sustainability are becoming increasingly more important, so showcasing this information on your care tags can help you to convert even more shoppers into customers.

Fully customizable

Another big benefit of adding retail hang tags to your clothing range is that they are completely customizable. That means you can choose any color, shape, and size, ensuring you are able to create the perfect solution for your needs.

By being fully customizable, you can create a unique tag that reflects your brand identity and personality. This also ensures customers are easily able to identify your products from a distance.

Create offers

While their primary reason is to give your customers core information about your brand and the clothing, retail tags are able to offer much more. You can use them to provide your customers discount on future products or as a membership card.

This can help you to increase the likelihood of them purchasing more products from you in the future, ensuring you are able to maximize your sales.


Say thank you

While retail hang tags can give you are a great way to attract shoppers attention and provide buyers with key information about your products, they are also a great way to say thank you to your customers. This is a great opportunity to create a close connection with your consumers, allowing you to build a personal rapport that helps build loyalty and trust, making them more likely to become repeat customers.

How Pomegranate Printing can help

Here at Pomegranate Printing, we know how important the right retail hang tags can be to your business. That is why we pride ourselves on offering our customers the very best solutions possible. We offer our customers a huge array of styles, colors, and shapes to choose from, ensuring you can always create the ultimate solution for your garments.

Our vast collection of paper stock includes the likes of glossy, matte, kraft, linen, pearl, and a smooth white, ensuring you can create a truly unique finish. Our mission is to help you capture your customer’s attention, allowing you to stand out from your competitors with the very best retail hang tags as possible.

Our highly experienced team is on hand to help you with whatever printing services you need. We are a full-service provider that takes pride in every drop of ink that we print, ensuring you can always have complete peace of mind that your products will be of the highest quality. We utilize the very latest technology and advanced, high-performance digital production printers to ensure that every product is carefully designed and finished, offering an unrivaled tag that perfectly complements your garments.


Are you looking for retail hang tags?

If you are looking for retail hang tags, then Pomegranate Printing is here to help you. Our highly experienced team is passionate about creating the very best products possible and will work with you every step of the way to ensure you can enjoy the very best tags possible.

No matter whether you are offering luxury fashion items, sporting wear, or formal clothing, you will always be able to design the right retail hang tag for your needs at Pomegranate Printing. Want to find out more about how we can help you? Get in touch with our friendly team today, and we will be happy to answer any questions you might have.